Webmaster Tip and Tricks

[dukex]

We were discussing different teks for moving up the search engine page ranks in another thread. I found a tip that is very interesting if you go to google and in the search field put "link:www.mycotopia.net" it will show you all the sites linking to you. They have 16 linking to them.

http://www.google.com/search?hl=en&q...=Google+Search

You can also change the url and look at your competition and see where there links are coming from I found something I thought was very interesting with shroomery. They have 2,410 linking to shroomery the majority of there links are coming from themeselves I am going to do more investigation this may prove very interesting.

http://www.google.com/search?hl=en&l...rg&btnG=Search

Peace...

[Hippie3]

hrmp
seems some of my 'sponsors'
have failed to keep the
required link to 'topia
up on their sites,
i'll address that very soon
when i raise their ad rates
lol

[dukex]

That number I posted for links seems very dynamic. I am more interested in is how some are linking to there selfs. It is looking like there old flat file board every page is hard coded to a index and that turns into a link. Just like the topia archince cd, more investigation needed.

Peace...

[python]

Originally Posted by Hippie3

hrmp
seems some of my 'sponsors'
have failed to keep the
required link to 'topia
up on their sites,
i'll address that very soon
when i raise their ad rates
lol

lmao...........

[xochipilli2012]

very interesting duke,I thought google crawl bots did'nt count links from the same url (only meta keyword links)? maybe those links don't count for top search listing placement,but I believe you are trying to say that they are counting them?

[Hippie3]

i think it sux
that you now have tp pay
to get a high ranking
makes seach engines a bit
less than honest, imhfo.

[dukex]

I found this @ google

"PageRank Explained
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."

Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query. "

It does say that page(link) to page(link) in the same site gets a votes.
I am wondering if it has something todo with links that are hard coded in html vs dynamic links used in PHP sites.

Any thoughts ?

Peace...

[Hippie3]

i find it disingenious to omit the fact
that one can gain 'weight' by paying a fee to them...

[dukex]

Hippie where have you seen that you have to pay to get a site up in the top listings ?

Peace...

[Hippie3]

it's just what i've been told,
can't really cite a ref
but other businesses have told me
that if you want top ranking
you gotta pay

[xochipilli2012]

from my understanding paying will get you either on the top of google or the sides (payed ads).then the ones after that are the ones crawl bots position.

prices on google can get way up there depending on the keyword,some keywords cost like $20 a hit.so if you get hit on that google ad 30 times in 1 day that's $600.I learned the hard way,so set a low daily money limit and select just keywords that really relate to your site.

or just keep tweeking your metas (keywords),match them with html keywords on your index page(at least 3 times per keyword),link the keywords to other pages on your site and spend time getting links back to you and out to others which is more important in search engine positioning.free but a pain in the ass when you have to do it at least once a month.or every 2 weeks.

[Hippie3]

keep tweeking your metas (keywords),match them with html keywords on your index page(at least 3 times per keyword),link the keywords to other pages on your site

could you, plz, explain that a bit more ?
how to link keywords to pages ?

[xochipilli2012]

hey duke i believe buttons with actual html links work but graphical buttons don't get noticed.

was that what you meant?

[dukex]

"from my understanding paying will get you either on the top of google or the sides (payed ads).then the ones after that are the ones crawl bots position."

The pay portion of this statement is exaclty the way I understand it. Either you pay them for GoogleWords or GoogleAds for google to advertise on there site. The search listing is independent.

"hey duke i believe buttons with actual html links work but graphical buttons don't get noticed. was that what you meant?"

Sort of I was looking at the difference between a link like http://www.mycotopia.net/index.html (hardcoded) and http://www.mycotopia.net/index.php (dynamic) the php portion can be conditioned to look to see if you are a member if you are clicking that will send you one place if not it could send you to a register page or somewhere else. That is one example of what I am looking at.

Let me see if I can come up with a keyword to link example.
I need to go for a run now BBL

Peace...

[xochipilli2012]

right click on any index page on a site and select view source....well in html coding you start with the html tag, then next is the head tag ,in between the head tags (first open tag,second close tag)and before the body tag there is other tags ,title(should go right after the opening head tag)metas(meta name="description",and meta name="keywords".)choose keywords that relate to your site and put them after content=".........,.....,..."now the trick from what i understand is to repeat those keywords in your index page as html words not graphics,and also use those same keywords as html links (most sites have a navigation bar at the bottom of the page with html keywords to other pages using html links),some use the same color for links that they use for the html text so you cant tell it's a link.just reread something i have and google does recognize links from the same site.so linking back to your OPTIMIZED page (index usually) from other pages within your site helps increase positioning.there is software out there that analyze your site and suggest what to do to be in the top 3,but it costs like $600 I think.

[xochipilli2012]

duke I think you might be right about php.

I might be wrong but if I remember correctly any index.html is automatically recieved by the browser.

a index.php will parse (I think ) the information with the server first then spit out what you asked for(more secure ).so maybe crawl bots just gather the html info and don't wait for the php folder to spit info back out.

[dukex]

Here is good explaination of

Search Engine Optimization (SEO) - the basics
( How to improve your Search Engine Rankings )

Most people think of search engine optimization to improve their search engine rankings as being such a skilled task that, without putting a great deal of time and effort into it, it is simply beyond their capabilities. Wrong! Yes, improving search engine rankings in competitive topic areas does require a good deal of knowledge and expertise and search engine optimization experts are needed, but most websites aren't in very competitive areas. Many of them can achieve top rankings by applying just the search engine optimization basics - which can be learned in less than 30 minutes.

This article lays out the basics of search engine optimization. It can be well worthwhile trying them before paying an expert as, oftentimes, the basics are all that's needed.

NOTE: the SEO copywriting method (a.k.a. search engine optimization copywriting) applies these basics to a site's existing pages. It doesn't go into more advanced search engine optimization techniques that require more knowledge and expertise.


What is Search Engine Optimization?
Search engine optimization is the process of achieving top rankings in the search engines for a website's most relevant search terms. The most relevant search terms are the phrases that people are most likely to type into a search engine when looking for what the website has to offer. These are the search terms that it is essential to rank highly for, and these are the search terms that search engine optimization targets.

The first step is to choose the most suitable search terms for your site. Then allocate one or two of them to each suitable page within the site. One search term per page is preferable, but two per page is not so bad. Sometimes it is useful to split a largish page, that covers several closely related topics or several aspects of a topic, into two or more smaller pages so that a different search term can be targeted on each of them. Matching search terms to a page's content is essential.

NOTE: smaller pages are better than larger ones because it is easier to target a search term when there is less text on the page to dilute the focus.


Search Engine Optimization - the basics
Link structure within the site

An obvious, but sometimes overlooked, aspect of search engine optimization is to make sure that search engine spiders can actually find (crawl) all of the site's pages. If they can't find them, they sure as hell won't get spidered and indexed, and no amount of search engine optimization on them will help.

Some points to note
# Spiders can't see links that are accomplished by Javascript so, as far as search engines are concerned, they don't exist. Don't use them if you want spiders to follow your links.
# Google won't spider any URL that looks like it has a Session ID in it, so URLs with longish numbers in them must be avoided. These are usually dynamic URLs.
# Make sure that all pages link to at least one other page. Links to pages that don't link out are called "dangling links", and the reason to avoid them can be found here.
# It is good to structure the internal links so that targeted search terms are reinforced. E.g. organize the links so that a topic's sub-topic pages link to the topic page with the right link text (see below), and vice-versa.

Off-page elements

Link text
<a href="url">some link text</a>
This is one of the two most important elements for good rankings. The link text can be on pages within the site or on other sites' pages. Either way, it is important. The target page's main search term should be included in the link text. When possible, don't use identical link text for every link that links to a page, but do include the target page's main search term in the link text.

Google attributes link text to the target page - as actually being on the target page, and it treats it's pseudo-presence as being an important element of the target page. Links carry even more weight if the text around them is concerned with the target page's topic and search term(s).

On-page elements

The Title tag
<title>some title words</title>
This is second of the two most important elements for good rankings. Make sure that the page's search term is contained in this tag, and place it as near to the front as is reasonable, whilst ensuring that it reads well. There's nothing wrong with placing the search term up front on its own, followed by a period; e.g. "Pagerank. Google's PageRank and how to make the most of it". The target search term is, of course, "PageRank". Obviously each page's Title tag should be different to the Title tags on the site's other pages.

The Description tag
<meta name="description" content="a nice description">
Some search engines, such as Google, don't display the Description like they used to do but, even so, it should still be included in each page for those engines that do, and for the odd times when even Google displays it. Write an appealing description for the page and incorporate the page's search term into it at least once and, preferably, twice. Place one instance of it at the start or as near to the start as is reasonably possible.

The Keywords tag
<meta name="keywords" content="some keywords">
The words in the Keywords tag were never treated as keywords by the search engines; they were treated as text on the page. The tag isn't as effective as it used to be but there is no reason to leave it out. So put plenty of relevant keywords into the tag and include the search term once at the front, and a second time further along the line. There is no need to seperate keywords and keyphrases with commas, as is often done, since the engines ignore commas.

The H tag
<Hn>some heading words</Hn>
"n" is a number from 1 to 6; the biggest heading size being 1. H tags are given more weight than ordinary text and, the bigger the H size, the more weight it receives. So include the target search term in H tags at least once on the page, and two or three times if possible. Also, place the first H tag as near to the top of the page as possible.

Bold text
Bold text is given more weight than ordinary text but not as much as H tags. As much as is reasonable, enclose the search term in bold tags when it appears on the page.

Text
Use the search term as often as you can on the page whilst not detracting from the page's readability. Make sure that you use the term once or twice very early in the page's body text and as often as possible throughout. Reword small parts, and even add sentences, to make sure that the search term is well represented in the text.

In all probability, each word in the search term will be found on the page seperate from the search term itself. This is good. In fact, if they are not there on their own, add a few of them through the page.

Alt text
<img src="url" alt="some alt text which is displayed on mouseover">
Include the search term in the alt text of all images on the page. Keep in mind that some systems such as Braille readers and speach synthesisers use the alt text, so you might want to make them usable whilst including the search term.


Summary

1. Select your main search terms.
2. Allocate each search term to a suitable existing page. Split some pages if necessary.
3. Organize the internal linkages and link text to suit the target search terms and their pages.
4. If possible, organize links from other sites to suit the target search terms and their pages.
5. Organize all the on-page elements to suit each page's target search term.
6. Sit back and watch your rankings improve!

http://www.webworkshop.net/search-en...on-basics.html

Peace...

[phalanx]

great info!

[insight]

Thanks for the info. More help for my sites.